| STUDENT FORUM COMMENTARY |
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| Year : 2015 | Volume
: 6
| Issue : 3 | Page : 123-125 |
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Enlightened advertising: A role for dental marketing in enhancing dental literacy
Carolyn Bradford
School of Dental Medicine, University of Connecticut, Farmington, Connecticut, USA
Correspondence Address:
Carolyn Bradford
School of Dental Medicine, University of Connecticut, Farmington, Connecticut
USA
 Source of Support: None, Conflict of Interest: None  | Check |
DOI: 10.4103/2155-8213.163818
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This commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public. |
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| [FULL TEXT] [PDF]* |
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