Dental Hypotheses

STUDENT FORUM COMMENTARY
Year
: 2015  |  Volume : 6  |  Issue : 3  |  Page : 123--125

Enlightened advertising: A role for dental marketing in enhancing dental literacy


Carolyn Bradford 
 School of Dental Medicine, University of Connecticut, Farmington, Connecticut, USA

Correspondence Address:
Carolyn Bradford
School of Dental Medicine, University of Connecticut, Farmington, Connecticut
USA

This commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public.


How to cite this article:
Bradford C. Enlightened advertising: A role for dental marketing in enhancing dental literacy.Dent Hypotheses 2015;6:123-125


How to cite this URL:
Bradford C. Enlightened advertising: A role for dental marketing in enhancing dental literacy. Dent Hypotheses [serial online] 2015 [cited 2020 Nov 26 ];6:123-125
Available from: http://www.dentalhypotheses.com/article.asp?issn=2155-8213;year=2015;volume=6;issue=3;spage=123;epage=125;aulast=Bradford;type=0